The European Commission updates EU audiovisual rules
As part of its Digital Single Market strategy, the European Commission presented an updated Audiovisual Media Services Directive (AVMSD) on 25 May 2016. This proposal reflects the new approach of the Commission towards online platforms - like online marketplaces, search engines, payment systems, social media, video and content-sharing sites. Since the launch of the Digital Single Market strategy in May 2015, the Commission has undertaken a comprehensive assessment of the social and economic role of these new players. One of the finding is that a 'one-size-fits-all' approach was not appropriate for consumers to benefit from the opportunities and for the rules to meet the different challenges posed by the very diverse types of online platforms. Based on this approach, the Commission will look at each area where it can act, from telecoms to copyright rules, to address any specific problems in a future-proof way for all market players.
A number of ongoing initiatives in the research arena and other specific funding measures are already in place to help the emergence of innovative platform-based ecosystems. These initiatives include, for example, the provision of high-speed internet access across the EU and support for open service platforms. In this context, the Commission sees the need to start reflecting on how to shape the future internet as a powerful, open, user-centric, interoperable platform ecosystem, in particular with the support of Horizon 2020.